What is the breakdown of total, new, and cancelled subscription revenue (MRR)?
How has the health of our subscription program changed over time?
What are the top cancellation reasons?
What do 'subscription/recurring' and 'subscription/first_order' Source/Medium values mean?
None / None
(effectively erasing any last-click attribution).
Source/Medium
values from None / None
to subscription/recurring
or subscription/first_order
to maintain visibility into this issue.Your total Order count for subscription / first_order
, subscription / recurring
Source/Medium
values are not necessarily representing the total number of first time and recurring subscription orders were placed. Remember, these values are only used when we do not see other Source/Medium
values attached to the order.To truly filter for all of your first time and recurring subscription orders, we recommend using the Subscription Order Sequence
filter, which uses order-level metadata to deduce which orders are subscription, and of those, which orders were first-time vs. recurring.How are ReCharge subscription metrics calculated in SourceMedium reports?
New Subscribers
and Cancelled Subscribers
are calculated based on subscription created at
dates and cancelled at
dates (from ReCharge) respectively. We consider a new subscriber someone who has no previous active subscriptions and now is subscribed, while a cancelled subscriber is anyone who was previously subscribed and now has a cancelled_at
(date) value on their subscription (this value would be null if they were not cancelled).Total Active Subscribers
, Churned Subscribers
, and Active Subscriptions
are snapshots taken of your ReCharge raw data that is collected each night around midnight. When this value is aggregated (weekly, monthly etc.) we show the median. There are also some nuances in reporting subscription metrics from ReCharge due to the fact that ReCharge reports exclusively in EST, so this can cause discrepancies for stores that are not EST-based.Why won't SourceMedium numbers match those of ReCharge?