The Subscription Overview Module

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If your UTMs are not set-up correctly, then any subscription order going through ReCharge checkout will have a source_medium value of None / None(effectively erasing any last-click attribution). Our product automatically changes these orders’ Source/Medium values from None / None to subscription/recurring or subscription/first_order to maintain visibility into this issue.

Your total Order count for subscription / first_order, subscription / recurring Source/Medium values are not necessarily representing the total number of first time and recurring subscription orders were placed. Remember, these values are only used when we do not see other Source/Medium values attached to the order.

To truly filter for all of your first time and recurring subscription orders, we recommend using the Subscription Order Sequence filter, which uses order-level metadata to deduce which orders are subscription, and of those, which orders were first-time vs. recurring.

New Subscribers and Cancelled Subscribers are calculated based on subscription created at dates and cancelled at dates (from ReCharge) respectively. We consider a new subscriber someone who has no previous active subscriptions and now is subscribed, while a cancelled subscriber is anyone who was previously subscribed and now has a cancelled_at (date) value on their subscription (this value would be null if they were not cancelled).

Total Active Subscribers, Churned Subscribers, and Active Subscriptions are snapshots taken of your ReCharge raw data that is collected each night around midnight. When this value is aggregated (weekly, monthly etc.) we show the median. There are also some nuances in reporting subscription metrics from ReCharge due to the fact that ReCharge reports exclusively in EST, so this can cause discrepancies for stores that are not EST-based.

ReCharge does not share definitions for their dashboard’s metrics with SourceMedium, thus creating a black box effect when dealing with ReCharge data. We calculate subscriber metrics in-house (aside from Subscribers Active, Subscribers Churned, and Subscriptions Active) based on the same exact ReCharge raw data used to power their built-in analytics, so we’re confident in what we’re reporting and its underlying logic, but there may be slight differences vs. ReCharge.