What counts as an “integration”
Integrations fall into a few buckets:- Direct platform integrations (Shopify, GA4, ad platforms, etc.)
- Connectors / ingestion partners (where applicable)
- User inputs via the SourceMedium Configuration Sheet (costs, targets, and non-integrated sales)
Getting started
- Start with the full list of supported integrations: All available integrations
- Connect your highest-impact sources first:
- Ecommerce sales (Shopify / Amazon)
- Paid media (Google Ads / Meta Ads / Amazon Ads)
- Web analytics (GA4)
- Standardize channels and fill gaps using the configuration sheet:
Common questions
- “Why don’t external reports match SourceMedium?” Start here: Why would external reports not match the SourceMedium dashboard?