What is the Orders Deep dive module and what data can be found there?
- The Orders Deep dive deeply inspect orders from your store(s) and subscription platform. Orders are surfaced if their process date is within the dates selected in the date range filter as well as complies with other user set filters.
- Data is segmented by Channel and is defaulted to be Online DTC. Financial status is defaulted to show orders that are partially refunded and paid.
- Source/Medium reports on Last-Click Attribution within the Orders Deep Dive.
Common Questions & Insights That Can Be Answered Here:
What is the most common amount of spend for first time customers? How about repeating?
What is the most common amount of spend for first time customers? How about repeating?
What channel is driving the most subscription customers?
What channel is driving the most subscription customers?
What is the most common latency between orders for X kind of customers?
What is the most common latency between orders for X kind of customers?
What's the order split between first and repeat orders? Subscription and non-subscription orders?
What's the order split between first and repeat orders? Subscription and non-subscription orders?
Potential Reporting Differences & Discrepancies
SourceMedium reports on Last-Click Attribution within the Orders Deep Dive using the Attribution Source Hierarchy. If no UTM attribution is found, the default value depends on order type:- Subscription orders:
subscription/first_order - Non-subscription orders:
(none)/(none)