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Gross profit helps you understand how much profit you generate after accounting for the variable costs required to sell and fulfill an order.

Common components

Gross profit is typically derived from:
  • Net revenue (after discounts and refunds)
  • Minus product costs (COGS)
  • Minus fulfillment costs
  • Minus shipping costs (if modeled as a cost component)
  • Minus merchant processing fees

Where to look in SourceMedium

Troubleshooting

If gross profit looks “off”, confirm:
  • You’re using the same revenue definition across tools (gross vs net)
  • Costs are populated for the same date range and channels