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What is the Emails - General module and what data can be found there?

  • This module reports on email conversions. This module is based on the UTM tracking parameters from you commerce platform / Google Analytics.
  • This is where you will be able to explore which email campaigns are driving conversions.

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Common Questions & Insights That Can Be Answered Here:

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Potential Reporting Differences & Discrepancies

SourceMedium applies custom logic based on your data to filter and classify UTMs into campaigns and flow emails. We can reclassify UTMs if the default naming conventions do not capture the correct campaign and flow groupings.

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Emails - GeneralLTV & Retention