The LTV & Retention Module

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What is the LTV & Retention module and what data can be found there?

• This report uses cohorts to bucket customers based on the month a customer placed their very first order. Inclusion in a cohort and applied filters are based on a customer’s acquisition order. For example, when filtering using a discount code a customer will be included in a cohort for the month in which they first used that specific discount code.
• The Slice filter is based on Subscription, One-time, or All Product sales.
  • e.g. filtering to Subscription will not show any One-Time revenue, even if a given customer has purchased both one-time and subscription products in different orders or the same order.

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Common Questions & Insights That Can Be Answered Here:

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Potential Reporting Differences & Discrepancies

• Defaulted to Net Revenue
• Filters (order type, sub-channel, etc.) apply to customers’ acquisition order
• Cohorts based on order_process date when the order is at least partially paid
• If we do not have a direct integration with a subscription platform, we rely on tags to determine subscription vs. non-subscription order type