What is the Sponsorships & Influencers module and what data can be found there?

  • This module reports on Sponsorship and Influencer performance. Influencers and sponsorships are identified by discount and/or Source / Medium as directed in the Configuration Sheet, which is then merged with associated revenue and cost data.
  • This is where you will be able to explore which Discount Codes (Influencers) are driving conversions.
  • Here is more information on the Configuration Sheet for influencer tracking

Common Questions & Insights That Can Be Answered Here:

Potential Reporting Differences & Discrepancies

Spend is amortized over the time period entered in the Configuration Sheet.