Modules
The Meta Ads Module
What is the Meta Ads module and what data can be found there?
- Specialized module that has been optimized for Meta Ads. This module reports Meta data on an account-level default of 7-day click, 1-day view.
- This is where you will find insights into your Meta ads as reported by Meta
Common Questions & Insights That Can Be Answered Here:
Where can I find my Meta ads Revenue? CPO? CVR?
Where can I find my Meta ads Revenue? CPO? CVR?
These metrics can be found in the Performance by Date table.
Where can I find which of my Meta campaign types or specific campaigns are preforming best?
Where can I find which of my Meta campaign types or specific campaigns are preforming best?
This can be found in the Performance by Date & Campaign table and the Performance by Date & Campaign Type table
Potential Reporting Differences & Discrepancies
SourceMedium reports Meta data on an account-level default of 7-day click, 1-day view. If different attribution windows are set between campaigns, this can cause confusion when validating vs. the Meta UI.