Skip to main content
Use this guide to find your top-selling products and understand how product performance changes by channel and customer type.

​
Suggested workflow

  1. Filter to valid orders (is_order_sm_valid = TRUE).
  2. Aggregate by product (and optionally variant) to compute:
    • Orders containing product
    • Quantity sold
    • Net revenue
  3. Add slices:
    • Channel (sm_channel)
    • New vs repeat
    • Discount codes
Tip: If you want “top converting” vs “top selling”, start from funnel events rather than order lines.