What it represents
Contribution margin answers: “After variable costs, how much do we have left to cover fixed costs and profit?” Depending on your definition, it may include:- Gross profit components (COGS + fulfillment + fees, etc.)
- Marketing spend (paid media + other variable acquisition costs)
- Other variable operating expenses (if modeled)
Where to look in SourceMedium
- Marketing spend:
rpt_ad_performance_daily(and/or configuration sheet spend inputs) - Blended order profitability:
obt_orders
Troubleshooting
If contribution margin is unexpected:- Confirm which spend sources are included (integrations vs config sheet)
- Confirm refunds/cancellations and the revenue definition used