Modules
The Emails - General Module
What is the Emails - General module and what data can be found there?
This module integrates your email marketing platforms such as Klaviyo, HubSpot, Mailchimp, Autopilot, etc. Source Medium ingests the email marketing data based on your largest list / segment. It allows a deep dive into your email marketing performance.
Common Questions & Insights That Can Be Answered Here:
Where can I find my lead capture rate?
Where can I find my lead capture rate?
This can be found in the Email Performance Vitals chart
Where can I find my Flow vs. Campaign receives?
Where can I find my Flow vs. Campaign receives?
This can be found in the Flow vs. Campaign Receives chart.
Where can I find my unsubscribe rate?
Where can I find my unsubscribe rate?
This can be found in the Email Performance Vitals chart and the Open, Click-to-Open, Unsubscribe Rates chart.
Potential Reporting Differences & Discrepancies
SourceMedium ingests the email marketing data based on your largest list / segment.