The GA4 Traffic Deep Dive Module

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What is the Google Analytics 4 Traffic module and what data can be found there?

• This module reports live Traffic as reported by Google Analytics 4 (GA4).
• GA4 data is still incorporated through our data model into the Marketing Overview and Executive Summary. For more information about differences between GA4 and UA, see Google’s Documentation.

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Common Questions & Insights That Can Be Answered Here:

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Potential Reporting Differences & Discrepancies

Revenue is as reported by GA4 and will not match Shopify-reported or marketing platform-reported revenue elsewhere in the dashboard.