The Marketing Overview Module

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What is the Marketing Overview module and what data can be found there?

• Blended view of all your integrated marketing platforms, manually inputted marketing costs, and influencer cost/performance from the Configuration Sheet are aggregated here
• This is where you will find insights into the overall health of your marketing efforts

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Common Questions & Insights That Can Be Answered Here:

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Potential Reporting Differences & Discrepancies

• For Meta, SourceMedium reports on an account-level default of 7-day click, 1-day view. If you are looking at different attribution windows within the Meta UI it will look like there is a discrepancy in reporting vs. the SourceMedium dashboard.
• SourceMedium separates Campaign Types based on common Campaign naming conventions, which can be modified if our logic does not pick up the correct categorization.