Modules
The Marketing Overview Module
What is the Marketing Overview module and what data can be found there?
- Blended view of all your integrated marketing platforms, manually inputted marketing costs, and influencer cost/performance from the Configuration Sheet are aggregated here
- This is where you will find insights into the overall health of your marketing efforts
Common Questions & Insights That Can Be Answered Here:
How is brand search impacting my overall ROAS and marketing performance?
How is brand search impacting my overall ROAS and marketing performance?
What is my overall blended marketing spend? CPO? AOV? ROAS?
What is my overall blended marketing spend? CPO? AOV? ROAS?
What is my platform-reported marketing spend? CPO? AOV? ROAS?
What is my platform-reported marketing spend? CPO? AOV? ROAS?
Potential Reporting Differences & Discrepancies
- For Meta, SourceMedium reports on an account-level default of 7-day click, 1-day view. If you are looking at different attribution windows within the Meta UI it will look like there is a discrepancy in reporting vs. the SourceMedium dashboard.
- SourceMedium separates Campaign Types based on common Campaign naming conventions, which can be modified if our logic does not pick up the correct categorization.