Were can I find my Amazon marketing data?

This allows you to narrow your results to just the date range you desire.

The date range defaults to last 28 days, not including the current day.

The Channel filter is one of the most important filters on your dashboard. This filter defaults to Online DTC.

You can see your Amazon data alongside Online DTC by clicking the checkbox to include Amazon marketing data

To see your Amazon marketing data alone (as shown below), click the ONLY button next to the Amazon option.

The Platform (RTD) filter allows you to select between Amazon Ads and Amazon DSP.

All platforms for a given channel are selected by default.

You can use the Campaign Type filter to select what type of Amazon marketing campaigns you want include on the Marketing Overview page.

All campaign types are selected by default.

The Campaign Name filter can be used to dive even deeper into your Amazon marketing campaigns. Search and select the campaign names you want investigate on the Marketing Overview page. **

All campaign names are selected by default.

When you are ready to begin a new search, you can reset all your chosen filter options by clicking the Reset button that appears in the bar at the top of any page of your Dashboard.

The Scorecards section at the top of the page give you a quick overview of the filtered marketing data for your selected date range.

The small percentage and arrow indicate the percent change of each metric when compared to the previous period same length, as defined by the Date Range Selector.

This table shows your platform Spend, Conversions, Revenue, CPO (Spend / Orders), and ROAS (Net Revenue / Spend) by day for each of your marketing platforms.

You can look at the results for more platforms (in this case Amazon DSP) by scrolling to the right.

This table shows your platform Spend, Conversions, Revenue, CPO (Spend / Orders), and ROAS (Net Revenue / Spend) by day for each of your campaign types.

You can see more campaign types by scrolling to the right.

The Overall Blended Performance table summarizes all platform performance metrics.

If you would like to switch this summary from daily to weekly, monthly, quarterly, or yearly granularity, use the arrows in the top right of the table to drill up or down to your desired granularity. Just make sure the Date Rage you have selected encompasses you desired level of granularity.

There are various graphs as the bottom of the page showing your marketing performance in terms of Spend, CPO, CVR, etc.

All of these graphs have the ability to adjust the granularity from daily to weekly, monthly, quarterly, or yearly granularity. You can adjust granularity by using the arrows in the top right of the table to drill up or down to your desired level. Just make sure the Date Rage you have selected encompasses you desired level of granularity.

Hover your mouse over a day on any graph to see a box appear with more detailed information.

Shown here is the CPC, CPM vs. CTR graph, shown at the weekly level of granularity.

The cumulative and non-cumulative Performance by Platform & Campaign Type graphs show performance by platform on the left and by campaign type on the right.

These performance graphs also allow you to change the performance metric shown. Click Optional Metrics button to select your desired performance metric

The bar graphs default to Spend and the time-series line graphs default to ROAS

Campaign Performance by Spend & Conversions groups campaigns from the same platforms in the same color, and visualizes them by Spend vs. Conversions.

1. Core Business Vitals

   • Spend

2. Core Acquisition Vitals

   • ROAS
   • New Cust.
   • CPA
   • CPO
   • CVR

3. Acquisition Performance

   • Spend
   • CPO
   • CPA
   • Sessions
   • CVR

4. Marketing Efficiency

   • ROAS - New Cust.
   • CPO
   • CPA
   • Revenue per Session
   • Cost per Session
   • Revenue per Session / Cost per Session

1. Sales Performance
   • Spend
2. Acquisition Performance
   • ROAS - New Cust.
   • Spend / Net Rev.
   • CPA
   • Sessions
   • CVR - New Orders