Were can I find my Amazon marketing data?
The Marketing Overview Page is the hub for all of your directly integrated marketing platforms, manually input marketing costs, and influencer cost/performance. This includes both your Amazon Ads and Amazon DSP data!
Connecting your Amazon Ads and DSP Accounts to Source Medium
Follow our Integration Documents to learn how to connect your Amazon Ads Data and Amazon DSP Data with SourceMedium.
Finding the Marketing Overview Page
After your marketing data has been ingested and integrated into our data model, you can find it on our Marketing Overview page. This can be found in Acquisitions & Retention section of the side bar, under the Marketing & Acquisition drop-down.
Many of the same metrics from your Amazon Ads and DSP accounts can be found on the Marketing Overview page!
To see the definitions or calculations of terms you are unfamiliar with, please follow this link to SourceMedium’s Report Documentation Table.
Filtering Your Amazon Marketing Data
At the top of the page, there are several filters that can help you gain insights to your Amazon marketing data!
Marketing Overview Filters
Deeper Dives into Your Amazon Marketing Data
Once you have selected your desired filters, the Marketing Overview is easy to navigate!
Where Else Does Your Amazon Marketing Data Surface?
The same marketing data from the Marketing Overview page also surfaces in the Executive section of your Dashboard. It is sourced from your Amazon marketing connections as well as any additional spend attributed to Amazon in the Cost tab of your Configuration Sheet (find out how to do so here).
Just make sure to select the proper date range and set the Channel filter to include Amazon data, as it defaults to Online DTC alone.
Things to Note
- After connecting us to your marketing accounts, we will integrate your marketing information to our data models. Due to Amazon’s imposed API limitations, historic Ads and DSP data is limited to 60 days before the initial ingestion.
The sooner you connect us to your Amazon Ads and DSP data, the more historic data will be available and stored in your dashboard. - We guarantee data freshness to 72 hours before the present, but it is typically fresh to 48 hours.
- We are currently using “total purchases” as the metric for conversions, with a 14 day window for DSP.