Dashboard Functionality
Were can I find my Amazon marketing data?
The Marketing Overview Page is the hub for all of your directly integrated marketing platforms, manually input marketing costs, and influencer cost/performance. This includes both your Amazon Ads and Amazon DSP data!
Many of the same metrics from your Amazon Ads and DSP accounts can be found on the Marketing Overview page!
To see the definitions or calculations of terms you are unfamiliar with, please follow this link to SourceMedium’s Report Documentation Table.
Connecting your Amazon Ads and DSP Accounts to Source Medium
Follow our Integration Documents to learn how to connect your Amazon Ads Data and Amazon DSP Data with SourceMedium.Finding the Marketing Overview Page
After your marketing data has been ingested and integrated into our data model, you can find it on our Marketing Overview page. This can be found inAcquisitions & Retention section of the side bar, under the Marketing & Acquisition drop-down.
Many of the same metrics from your Amazon Ads and DSP accounts can be found on the Marketing Overview page!
To see the definitions or calculations of terms you are unfamiliar with, please follow this link to SourceMedium’s Report Documentation Table.
Filtering Your Amazon Marketing Data
At the top of the page, there are several filters that can help you gain insights to your Amazon marketing data!
Marketing Overview Filters
Date Range Selector
Date Range Selector
This allows you to narrow your results to just the date range you desire.The date range defaults to last 28 days, not including the current day.
Channel Filter
Channel Filter
The 
Channel filter is one of the most important filters on your dashboard. This filter defaults to Online DTC.You can see your Amazon data alongside Online DTC by clicking the checkbox to include Amazon marketing dataTo see your Amazon marketing data alone (as shown below), click the ONLY button next to the Amazon option.Platform (RTD) Filter
Platform (RTD) Filter
The 
Platform (RTD) filter allows you to select between Amazon Ads and Amazon DSP.All platforms for a given channel are selected by default.Campaign Type Filter
Campaign Type Filter
You can use the 
Campaign Type filter to select what type of Amazon marketing campaigns you want include on the Marketing Overview page.All campaign types are selected by default.Campaign Name Filter
Campaign Name Filter
The 
Campaign Name filter can be used to dive even deeper into your Amazon marketing campaigns. Search and select the campaign names you want investigate on the Marketing Overview page. **All campaign names are selected by default.Resetting Your Filter Selections
Resetting Your Filter Selections
When you are ready to begin a new search, you can reset all your chosen filter options by clicking the 
Reset button that appears in the bar at the top of any page of your Dashboard.Deeper Dives into Your Amazon Marketing Data
Once you have selected your desired filters, the Marketing Overview is easy to navigate!Scorecards Section
Scorecards Section
The Scorecards section at the top of the page give you a quick overview of the filtered marketing data for your selected date range.The small percentage and arrow indicate the percent change of each metric when compared to the previous period same length, as defined by the Date Range Selector.
Core Vitals - By Marketing Platform
Core Vitals - By Marketing Platform
This table shows your platform Spend, Conversions, Revenue, CPO (Spend / Orders), and ROAS (Net Revenue / Spend) by day for each of your marketing platforms.You can look at the results for more platforms (in this case Amazon DSP) by scrolling to the right.
Core Vitals - By Campaign Type
Core Vitals - By Campaign Type
This table shows your platform Spend, Conversions, Revenue, CPO (Spend / Orders), and ROAS (Net Revenue / Spend) by day for each of your campaign types.You can see more campaign types by scrolling to the right.
Overall Blended Performance
Overall Blended Performance
The Overall Blended Performance table summarizes all platform performance metrics.If you would like to switch this summary from daily to weekly, monthly, quarterly, or yearly granularity, use the arrows in the top right of the table to drill up or down to your desired granularity. Just make sure the Date Rage you have selected encompasses you desired level of granularity.
Metric Graphs
Metric Graphs
There are various graphs as the bottom of the page showing your marketing performance in terms of Spend, CPO, CVR, etc.All of these graphs have the ability to adjust the granularity from daily to weekly, monthly, quarterly, or yearly granularity. You can adjust granularity by using the arrows in the top right of the table to drill up or down to your desired level. Just make sure the Date Rage you have selected encompasses you desired level of granularity.Hover your mouse over a day on any graph to see a box appear with more detailed information.Shown here is the CPC, CPM vs. CTR graph, shown at the weekly level of granularity.
The cumulative and non-cumulative Performance by Platform & Campaign Type graphs show performance by platform on the left and by campaign type on the right.These performance graphs also allow you to change the performance metric shown. Click Optional Metrics button to select your desired performance metricThe bar graphs default to Spend and the time-series line graphs default to ROAS
Campaign Performance by Spend & Conversions groups campaigns from the same platforms in the same color, and visualizes them by Spend vs. Conversions.
The cumulative and non-cumulative Performance by Platform & Campaign Type graphs show performance by platform on the left and by campaign type on the right.These performance graphs also allow you to change the performance metric shown. Click Optional Metrics button to select your desired performance metricThe bar graphs default to Spend and the time-series line graphs default to ROASCampaign Performance by Spend & Conversions groups campaigns from the same platforms in the same color, and visualizes them by Spend vs. Conversions.Where Else Does Your Amazon Marketing Data Surface?
The same marketing data from the Marketing Overview page also surfaces in the Executive section of your Dashboard. It is sourced from your Amazon marketing connections as well as any additional spend attributed to Amazon in the Cost tab of your Configuration Sheet (find out how to do so here). Just make sure to select the proper date range and set theChannel filter to include Amazon data, as it defaults to Online DTC alone.
Executive Summary
Executive Summary
-
Core Business Vitals
- Spend
-
Core Acquisition Vitals
- ROAS
- New Cust.
- CPA
- CPO
- CVR
-
Acquisition Performance
- Spend
- CPO
- CPA
- Sessions
- CVR
-
Marketing Efficiency
- ROAS - New Cust.
- CPO
- CPA
- Revenue per Session
- Cost per Session
- Revenue per Session / Cost per Session
YoY Performance
YoY Performance
- Sales Performance
- Spend
- Acquisition Performance
- ROAS - New Cust.
- Spend / Net Rev.
- CPA
- Sessions
- CVR - New Orders
Things to Note
- After connecting us to your marketing accounts, we will integrate your marketing information to our data models. Due to Amazon’s imposed API limitations, historic Ads and DSP data is limited to 60 days before the initial ingestion.
The sooner you connect us to your Amazon Ads and DSP data, the more historic data will be available and stored in your dashboard. - We guarantee data freshness to 72 hours before the present, but it is typically fresh to 48 hours.
- We are currently using “total purchases” as the metric for conversions, with a 14 day window for DSP.