Start by aligning on definitions
Before troubleshooting, confirm which definition you’re using in each tool:- New subscriptions: created date vs first successful charge vs first fulfilled order
- Cancelled subscriptions: cancelled timestamp vs churn proxy (no recurring orders in X days)
- Subscription order revenue: gross vs net revenue, and how refunds are handled
Common causes of mismatches
1) Different time fields
ReCharge often reports on subscription lifecycle timestamps, while SourceMedium reporting typically uses order-based timestamps (e.g., processed/created at) for revenue and order metrics.2) Refund and cancellation handling
If an order is refunded or cancelled, different tools may:- Exclude it entirely
- Include it in gross but not net
- Attribute it to the original purchase date vs the refund date
3) Attribution differences (UTM + checkout)
Subscription checkouts can reduce UTM coverage depending on your storefront/checkout setup. If you’re validating “source/medium” or channel attribution, start with:4) Multi-store / multi-channel scoping
Confirm you’re comparing the same store(s), channel(s), and date range in both tools.What to do next
If you’re still seeing unexplained differences, share the following with your SourceMedium team:- The ReCharge report you’re using (name + filters + date field)
- The SourceMedium module/table you’re comparing against
- A handful of example subscription IDs or order IDs that illustrate the mismatch