For almost every marketing platform, there are many different ways to configure conversion tracking and many different standard actions that can be tracked as conversions. While SourceMedium encourages you to track conversions on all levels that you find actionable, we have a more opinionated view on what should be considered a conversion within the reporting context of paid marketing.
Within the Marketing Overview dashboard, the only action SourceMedium considers a conversion is when a platform reports a purchase of goods from your business. We find it is important to only include the conversions that are meant to report purchases on your site, and therefore drive revenue. This action can be called many different things depending on the platform (e.g. purchase vs. sale vs. payment etc.) and can be configured in many different ways — e.g. Bing reports “Goals” which can then be configured to track different actions as conversions.
Below are our platform-specific definitions for what is counted as a Conversion within SourceMedium’s Marketing Overview dashboard
Google Ads
Conversions
WHERE Conversion Category
CONTAINS “purchase” OR “sale” OR “subscription” OR “subscribe”Meta Ads
Conversions
WHERE Conversion Category
= “omni_purchase”
Bing Ads
Conversions
WHERE Goal
CONTAINS “purchase” OR “sale” OR “subscription” OR “convert” OR “conversion” OR “ShopifyCheckoutComplete”TikTok Ads
Total Complete Payments
from TikTok as Conversions
in SourceMediumSnapchat Ads
Purchases Total
from Snapchat as Conversions
in SourceMedium
Amazon Ads
attributed_conversions14d
from Amazon Ads as Conversions
in SourceMediumConversions (Checkout)
from Pinterest as Conversions
in SourceMedium
Impact
Actions
for Performance by Partner
from Impact as Conversions
in SourceMediumShareASale
Klaviyo
Placed Order
from Klaviyo as Conversions
in SourceMediumReddit Ads
Click: Purchase
and View: Purchase
from Conversions
in SourceMediumFor almost every marketing platform, there are many different ways to configure conversion tracking and many different standard actions that can be tracked as conversions. While SourceMedium encourages you to track conversions on all levels that you find actionable, we have a more opinionated view on what should be considered a conversion within the reporting context of paid marketing.
Within the Marketing Overview dashboard, the only action SourceMedium considers a conversion is when a platform reports a purchase of goods from your business. We find it is important to only include the conversions that are meant to report purchases on your site, and therefore drive revenue. This action can be called many different things depending on the platform (e.g. purchase vs. sale vs. payment etc.) and can be configured in many different ways — e.g. Bing reports “Goals” which can then be configured to track different actions as conversions.
Below are our platform-specific definitions for what is counted as a Conversion within SourceMedium’s Marketing Overview dashboard
Google Ads
Conversions
WHERE Conversion Category
CONTAINS “purchase” OR “sale” OR “subscription” OR “subscribe”Meta Ads
Conversions
WHERE Conversion Category
= “omni_purchase”
Bing Ads
Conversions
WHERE Goal
CONTAINS “purchase” OR “sale” OR “subscription” OR “convert” OR “conversion” OR “ShopifyCheckoutComplete”TikTok Ads
Total Complete Payments
from TikTok as Conversions
in SourceMediumSnapchat Ads
Purchases Total
from Snapchat as Conversions
in SourceMedium
Amazon Ads
attributed_conversions14d
from Amazon Ads as Conversions
in SourceMediumConversions (Checkout)
from Pinterest as Conversions
in SourceMedium
Impact
Actions
for Performance by Partner
from Impact as Conversions
in SourceMediumShareASale
Klaviyo
Placed Order
from Klaviyo as Conversions
in SourceMediumReddit Ads
Click: Purchase
and View: Purchase
from Conversions
in SourceMedium