Fundamentals
Connecting SourceMedium to Amazon Data
To access Amazon data in the first place, you’ll need to allow SourceMedium to connect and ingest your data. More information about connecting SourceMedium and Amazon can be found here.Where can I find Amazon Sales Data in SourceMedium?
Once SourceMedium and Amazon are fully connected, you’ll see Amazon as an option in the “Channel” dropdown at the top of the pages in your dashboard.
Sales data shows up all over the SourceMedium dashboard, but the main pages to be aware of are the Executive Summary, Year over Year Performance, LTV & Retention, Orders Deep Dive, and Product Performance.
How do I analyze Amazon Sales Data in SourceMedium?
Starting with the Executive Summary
As always, make sure to check your channel and date filter to make sure you are looking at Amazon data from your desired period. On this page you find a collection of core metrics about your sales and customers. The first chart will show net and gross revenue by day. You can change this to by week, month, quarter, or year using the drill-up and drill-down buttons on the top right of the chart.
Other key charts are net revenue by orders and net revenue by spend:
There’s lots more here for you to explore on your own time, but let’s move on!
Understanding Sales Trends with Year over Year Performance
Analyze trends over time to identify seasonal patterns. The Year over Year page is an excellent place to understand these sales trends. Some key charts:
Creating KPIs and Automatic Reporting
Checking in on KPIs like Net Revenue or ARPC is the simplest way to get a sense of the health of your business and the efficiency of your operations. You may want to identify sales KPIs for Amazon and have us create scorecards, or synchronize your team through automated weekly emails, for example.Understanding Lifetime Value of Amazon Cohorts
Our LTV & Retention dashboard is an immensely powerful way to understand the lifecycle of your customers, from their first purchase on. This can help you optimize your customer experience by seeing where customers become dedicated fans or drop off. To use this view with your Amazon data, just select Amazon as a channel:
Order Latency and Purchasing Trends
Orders Deep Dive is the place to go for understanding order latency. Coupling the order-level filters on this page with this chart can give insights into how different segments experience different order latency curves:
Additionally leveraging the order latency filter on the top of the page can tailor every chart on Orders Deep Dive to illustrate order information across different order latencies, which can be very powerful!
