Access to Configuration sheet to input custom marketing spend
If this is your first time using the Cost tab:
You can use the cost tab in your configuration sheet to include any marketing spend
that is outside of your integrated platforms. Any spend that is added to the configuration sheet will then be included in the Executive-level and the Marketing Overview modules.
Open your configuration sheet (find the link in pinned messages
in your Slack channel)
Cost
tab, select the appropriate values for each column
category
- select Marketing
channel
- select the channel where you’re expecting to see returns on this spend (Online DTC, Wholesale, etc.)sub-channel
- select the sub-channel that the spend is associated with (new sub-channels can also be added within the Configuration
tab)
sub_channel
containing the following terms (not case sensitive) will be pulled into the Sponsorships & Influencers
module:
influencer
podcast
newsletter
affiliate
sponsorship
vendor
- select the specific platform related to the spend (can add additional values in Configuration
tab)Enter your marketing spend in the cost
column and applicable dates
date_start
and date_end
will amortize the cost for that spend across the range of date_start
to date_end
e.g. $1,000 spend from 10/1/2021 to 10/10/2021 would tack on $100 spend for each day. If no date_end is provided, all cost is attributed to date_start
Access to Configuration sheet to input custom marketing spend
If this is your first time using the Cost tab:
You can use the cost tab in your configuration sheet to include any marketing spend
that is outside of your integrated platforms. Any spend that is added to the configuration sheet will then be included in the Executive-level and the Marketing Overview modules.
Open your configuration sheet (find the link in pinned messages
in your Slack channel)
Cost
tab, select the appropriate values for each column
category
- select Marketing
channel
- select the channel where you’re expecting to see returns on this spend (Online DTC, Wholesale, etc.)sub-channel
- select the sub-channel that the spend is associated with (new sub-channels can also be added within the Configuration
tab)
sub_channel
containing the following terms (not case sensitive) will be pulled into the Sponsorships & Influencers
module:
influencer
podcast
newsletter
affiliate
sponsorship
vendor
- select the specific platform related to the spend (can add additional values in Configuration
tab)Enter your marketing spend in the cost
column and applicable dates
date_start
and date_end
will amortize the cost for that spend across the range of date_start
to date_end
e.g. $1,000 spend from 10/1/2021 to 10/10/2021 would tack on $100 spend for each day. If no date_end is provided, all cost is attributed to date_start