Start here
- Confirm you’re comparing the same date range, store(s), and channel(s).
- Check whether your brand has special handling enabled (for example, excluding $0 orders).
Common questions
- Why would external reports not match the SourceMedium dashboard?
- Why don’t the Executive Summary and Shopify’s Sales Report match?
- Why doesn’t ReCharge subscription data match SourceMedium reports?
- What impact does Global-E have in SourceMedium?
- What attribution windows does SourceMedium report on for marketing platforms?
- How does Stripe metadata work?

