Why would external reports not match the SourceMedium dashboard?

If you have requested to exclude $0 net revenue orders then your gross revenue, total revenue, discounts, and refunds will not match Shopify numbers

Also, ensure you’re selecting all Shopify-related Channels in your dashboard

• some orders may be moved to other Channels due to Channel Mapping rules your team has in place
• some orders are automatically moved to other Channels based on metadata attached to orders
  • e.g. Wholesale, Draft Orders etc

Non-U.S. store specific: If your store settings are set taxes included then revenue may be off. You can work with our dev team to align this correctly in our data model

Additional information on matching the Shopify Sales Report can be found here.

Check to ensure you’re looking at the default attribution window assigned to each campaign within the Meta UI. SourceMedium reports based on the default window set to each campaign, which could vary between your different campaigns.

Check using the attribution window set in your account and only count purchase conversions and revenue. This is the default for all SourceMedium customers.

Often caused by Facebook or Google dynamically taking credit for purchases happening within the day using the attribution window set in the account. These numbers are reconciled daily at 1:00 AM PST, when data is ingested to SourceMedium.