If your SourceMedium dashboard isn’t showing data yet, or you’re waiting longer than expected, here’s what’s likely happening.
The short answer
Data volume determines ingestion time. The more historical data your store has, the longer full ingestion takes. Your SourceMedium contact can give you a specific estimate based on your data volume.
What affects ingestion time?
The main factors are:
- Order count — The primary driver. More orders = more data to process.
- Line items per order — Stores with high average cart sizes have more data per order.
- Customer count — A large customer database adds to total data volume.
- Historical depth — 10 years of data takes longer than 2 years.
What can I do?
They can give you a status update and estimated completion time.
Consider a phased approach
If you have a specific go-live deadline and your data volume is very high, we can discuss starting with recent data (e.g., last 1-2 years) while full history loads in the background.
Trade-off: Starting with partial history means LTV calculations will only reflect the loaded period. A customer who first purchased 5 years ago would appear as a “new” customer if we only loaded 2 years. Once full history loads, everything updates automatically.
For future onboardings
If you manage multiple stores or brands, running a Data Volume Assessment before integration helps set accurate timeline expectations upfront.
Still have questions?
Reach out to your SourceMedium contact via Slack or email [email protected]. 
