Find the answers to commonly asked questions about Source Medium Multi-Touch Attribution
Where does Source Medium MTA data come from?
What is Attributable Revenue? What are Attributable Purchases?
What is the difference between a Touch Point and a Distinct Dimension Value?
What is a Purchase Journey?
What is Multi-Touch Attribution?
How do I use Source Medium MTA built-in reporting?
What are the three attribution types within Source Medium MTA?
Why doesn't Email/SMS receive first touch or linear attribution?
Why do brand campaigns receive zero attribution?
What is the difference between ad-level and channel-level data?
ad_id
valuessm_marketing_channel
(e.g., Facebook, Google)What is the dedicated Email/SMS dimension?
How can I improve my attribution rate?
Can I customize attribution rules for my business?
How do I analyze unattributed spend?
sm_marketing_channel
is present but ad_id
is NULL