Understanding channel-level attribution and unattributed metrics in Source Medium MTA
ad_id
ad_id
is present and sm_marketing_channel
is NULLsm_marketing_channel
sm_marketing_channel
is present and ad_id
is NULLrpt_ad_attribution_performance_daily
model contain only “unattributed” metrics:
unattributed_channel_spend
: Marketing spend not associated with specific adsunattributed_channel_impressions
: Impressions not associated with specific adsunattributed_channel_clicks
: Clicks not associated with specific ads