Updates and improvements to the Source Medium Multi-Touch Attribution system
This document outlines the key updates and improvements to the Source Medium Multi-Touch Attribution system. We regularly enhance our attribution capabilities to provide more accurate insights and better reporting.
Brand campaigns are now included in reporting without receiving attribution credit. This allows you to:
This change provides better visibility into your brand campaigns while maintaining the attribution integrity of non-brand marketing efforts.
We’ve improved the attribution system to include comprehensive channel-level performance metrics alongside ad-level data:
This enhancement provides a more complete picture of your marketing channel performance while maintaining detailed ad-level attribution.
Email and SMS marketing now have their own dedicated attribution dimension:
This dedicated dimension provides deeper insights into how your email and SMS campaigns contribute to your marketing success.
We’ve refined how the attribution system handles Email/SMS channels:
This change provides a more balanced view of which channels are truly driving initial discovery versus conversion.