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Marketing costs entered via the Configuration Sheet ensure your reporting includes complete spend—including sources that aren’t directly integrated with SourceMedium.

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Why Add Marketing Costs Manually?

SourceMedium integrates with major ad platforms (Meta, Google, TikTok, etc.), but some spend sources require manual entry:
Source TypeExamples
Influencer spendCreator payments, gifting costs
Podcast adsSponsorships, host-read ads
Affiliate payoutsCommission payments
Traditional mediaTV, radio, print
Offline marketingEvents, direct mail
If you have significant untracked spend, your blended ROAS and CPA metrics will be inflated. Adding all spend gives you accurate efficiency metrics.

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Where Marketing Costs Appear

ModuleImpact
Executive SummaryBlended ROAS, total spend
Marketing OverviewChannel-level spend breakdown
CPA metricsCost per acquisition accuracy

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Setting Up Marketing Costs

1

Identify untracked spend

List all marketing spend not captured by integrations
2

Open Configuration Sheet

Navigate to the marketing costs tab
3

Enter spend data

Add spend by date, channel, and optionally subchannel

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Data Format

Enter marketing costs with these fields:
FieldRequiredExample
DateYes2026-01-15
ChannelYesInfluencer
SubchannelNoTikTok Creators
SpendYes5000
NotesNoJanuary creator campaign

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Common Use Cases

Track creator payments to understand true influencer CAC and ROAS.
Add podcast spend with promo codes to measure attribution.
Include payouts to calculate true affiliate channel efficiency.

Add marketing spend

Step-by-step setup guide

Track influencers

Influencer tracking best practices