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Numerical metric columns that do not explicitly reference a count or quantity have an implied metric definition in
terms of how the data is aggregated or what the data references specifically. This convention is typically used for columns
representing financial figures or other commonly used or accepted metric terminology.
Examples
order_total_revenue, where order is the entity, and total_revenue is the metric representing the total revenue generated by the ordercustomer_lifetime_value, where customer is the entity, and lifetime_value is
the metric representing the total value a customer brings over their lifetime
Other examples of numerical values that don’t explicitly state the applied aggregation operation include:
message_unique_clicksmessage_unique_receivesmessage_unique_openslist_unsubscribesorder_refundsorder_discounts
