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Looking for inspiration? Below are some of our most commonly asked analytical questions!
Executive
Marketing & Acquisition
Retention & LTV
Customer Analysis
Orders & Products
Subscription
The Analytical Mindset
The Most Asked Analytical Questions
Looking for inspiration? Below are some of our most commonly asked analytical questions!
Let us know what insights you would like to unlock.
Neural Pathways + Data Building Blocks = Acctionable Insights
🧠
Executive
How has the ratio of new to repeat customers changed on a weekly basis so far this year?
Are we profitable on our overall marketing spend?
Marketing & Acquisition
Which platform and campaign type has the highest ROAS?
Which source/medium is leading to the most conversions?
Am I acquiring new subscribers with my lowest cost channels (email vs. paid social)?
Retention & LTV
Which discount code was responsible for acquiring our highest retention cohort?
Which initial products were ordered by customers in the highest LTV cohort?
Customer Analysis
Which products are most common with new customers?
At what interval are non-subscribers making orders?
How much more valuable are my subscription customers than non-subscription customers?
Orders & Products
What initial products lead to strong repeat purchasing behavior?
Which source / mediums are driving repeat purchases?
What is our most common cart composition?
What percentage of our orders are first time vs. repeat?
Subscription
What is the typical subscriber journey?
How much of my total revenue is driven by subscriptions?
How much of our current revenue is driven by historical subscriber cohorts?
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The Importance of Analytical Questions
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