The Most Asked Analytical Questions

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Looking for inspiration? Below are some of our most commonly asked analytical questions!

Let us know what insights you would like to unlock.

Neural Pathways + Data Building Blocks = Acctionable Insights 🧠

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Executive

• How has the ratio of new to repeat customers changed on a weekly basis so far this year?
• Are we profitable on our overall marketing spend?

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Marketing & Acquisition

• Which platform and campaign type has the highest ROAS?
• Which source/medium is leading to the most conversions?
• Am I acquiring new subscribers with my lowest cost channels (email vs. paid social)?

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Retention & LTV

• Which discount code was responsible for acquiring our highest retention cohort?
• Which initial products were ordered by customers in the highest LTV cohort?

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Customer Analysis

• Which products are most common with new customers?
• At what interval are non-subscribers making orders?
• How much more valuable are my subscription customers than non-subscription customers?

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Orders & Products

• What initial products lead to strong repeat purchasing behavior?
• Which source / mediums are driving repeat purchases?
• What is our most common cart composition?
• What percentage of our orders are first time vs. repeat?

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Subscription

• What is the typical subscriber journey?
• How much of my total revenue is driven by subscriptions?
• How much of our current revenue is driven by historical subscriber cohorts?