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Looking for inspiration? Below are some of our most commonly asked analytical questions!

Let us know what insights you would like to unlock. Neural Pathways + Data Building Blocks = Acctionable Insights 🧠

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Executive

  • How has the ratio of new to repeat customers changed on a weekly basis so far this year?
  • Are we profitable on our overall marketing spend?

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Marketing & Acquisition

  • Which platform and campaign type has the highest ROAS?
  • Which source/medium is leading to the most conversions?
  • Am I acquiring new subscribers with my lowest cost channels (email vs. paid social)?

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Retention & LTV

  • Which discount code was responsible for acquiring our highest retention cohort?
  • Which initial products were ordered by customers in the highest LTV cohort?

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Customer Analysis

  • Which products are most common with new customers?
  • At what interval are non-subscribers making orders?
  • How much more valuable are my subscription customers than non-subscription customers?

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Orders & Products

  • What initial products lead to strong repeat purchasing behavior?
  • Which source / mediums are driving repeat purchases?
  • What is our most common cart composition?
  • What percentage of our orders are first time vs. repeat?

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Subscription

  • What is the typical subscriber journey?
  • How much of my total revenue is driven by subscriptions?
  • How much of our current revenue is driven by historical subscriber cohorts?