Samples, returns, and exchanges/reshipments can be identified by order tags, discounts codes, or skus.
Samples, returns, and exchanges/reshipments if not segmented properly can impact your core metrics and analysis. These orders typically have a $0 impact from a transaction standpoint, but may influence your Average Order Value (AOV), Cost Per Order (CPO), and other top-line metrics. A customer who receives a sample or an exchange should also not be counted in your retention/lifetime value analyses.
SourceMedium allows you to sort out these orders into separate channels
and sub-channels
, which isolates these orders and provides a cleaner view of your most important KPIs.
Tip: Use the Orders Deep Dive
to isolate $0 orders
All of these $0 discount codes should be separated for cleaner data
channel
using your Configuration sheet
Follow the How can I create channels and sub-channels FAQ for detailed instructions
Orders with a discount code that contains ‘damaged’ will be moved to the Exchanged channel