Numerical metric columns that do not explicitly reference a count or quantity have an implied metric
definition in
terms of how the data is aggregated or what the data references specifically. This convention is typically used for columns
representing financial figures or other commonly used or accepted metric terminology.
order_total_revenue
, where order
is the entity
, and total_revenue
is the metric
representing the total revenue generated by the ordercustomer_lifetime_value
, where customer
is the entity
, and lifetime_value
is
the metric
representing the total value a customer brings over their lifetimeOther examples of numerical values that don’t explicitly state the applied aggregation operation include:
message_unique_clicks
message_unique_receives
message_unique_opens
list_unsubscribes
order_refunds
order_discounts