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Overview

A metric will always consist of an entity (e.g. order, customer), dimension, and in some cases, a modifier. To make column names more human readable, our naming conventions will always keep the entity and the metric next to each other, as the combination of the two represents the majority of what you’re looking for when locating a metric or typing a metric in a query. From there, any relevant entity modifiers will appear before the metric, as this context is critical for understanding the meaning of the entity_metric combination.

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Metric column name formula

{{ modifier }}_{{ entity }}_{{ metric }}

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Examples of metrics without modifiers

• order_gross_revenue where order is the entity and gross_revenue is the metric
• order_net_revenue_before_refunds where order is the entity and net_revenue_before_refunds is the metric

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Examples of metrics with modifiers

• new_customer_order_net_revenue where order is the entity, net_order_revenue is the metric, and new_customer modifies this entity_metric combination
• repeat_customer_order_count where order is the entity, count is the metric, and repeat_customer modifies this entity_metric combination